Brand strategy and identity design
Positioning, naming and visual identity for brands that need a clear reason to be chosen.
Overview
A brand works when people can say in one line what makes it different. We start there: who the customer is, what the competition already says, and the one claim only you can own.
That idea then becomes a name, a logo, a colour palette, typography and the rules for using them, so every post, pack and pitch looks like it comes from the same brand.
What’s included
- Brand positioning and messaging
- Naming
- Logo and visual identity
- Colour palette and typography
- Packaging and stationery
- Brand guidelines
Brand strategy work
Where we work
Other services
Tell us what you’re working on.
A launch, a rebrand, a campaign that needs to perform. Write to us and we’ll set up a call.
hello@difference.digital